Retention Dashboard

The Retention Dashboard is designed to analyze user lifecycle transitions, helping businesses assess user retention, churn, reactivation, and conversion to optimize marketing strategies. Only data from the last 1 month is available.

＊users who have been active within the last 90 days will be tagged.

Update Frequency：Daily

This chart measures the daily conversion rate of new sign-ups to "New" users, helping assess the effectiveness of user conversion.
Calculation Formula = This Day Became New Users / Last Day Sign-Up or Trial Users) × 100%

This chart displays the number of churned users who became resurrected users daily, helping assess the effectiveness of marketing or re-engagement campaigns.

This chart evaluates the daily ratio of user loss vs. growth, helping determine overall user growth trends.
👉 Plus Ratio = (New + Resurrected) ÷ Churned
1. Plus Ratio > 1：Indicates that you’re gaining more users than losing, meaning your product is experiencing growth.
2. Plus Ratio < 1：Indicates that you’re losing more users than gaining, meaning your product isn’t growing.

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