The Bonus Dashboard allows users to monitor and analyze the effectiveness of platform bonus campaigns in real time.
By using filters such as campaign name, bonus code, bonus title, and attribution window, users can flexibly review bonus usage across different periods and conditions.
Update Frequency: Daily
Using the filters at the top, you can select a specific time range, campaign name, or bonus title, and set the attribution window to review campaign performance and bonus distribution effectiveness under different conditions.
Example :
Settings
Bonus sent on: 2/1
Attribution Window: 3 days (2/1–2/3)
Scenario
User A: Received the bonus on 2/1 and made a deposit within the attribution window (2/3).
→ The deposit is attributed to the bonus.
User B: Also received the bonus on 2/1 but made a deposit after the attribution window ended (2/8).
→ The deposit is not attributed to the bonus.
Key Metrics & Definitions
Bonus Count
The total number of bonuses sent within the selected time period.
Bonus Amount
The total amount of bonuses received by players within the selected time period.
Qualified User Count
The number of users who met the wagering requirements within the selected time period.
Qualified User Count Rate
The percentage of users who successfully withdrew ÷ users who received a bonus × 100%.
⚠️ The above numbers are only related to the selected time period and are not related to attribution.
Profit & Loss
Real winning amount, including bets placed within both the selected time period and attribution window.
Login User Count
Number of users who logged in within the selected time period.
Bet Amount
Total bet amount by users, including bets placed within both the selected time period and attribution window.
Deposit Amount
Total deposit amount by users, including deposits made within both the selected time period and attribution window.
Withdraw Amount
Total withdrawal amount by users, including withdrawals made within both the selected time period and attribution window.
Net Deposit
Net deposit = Deposit amount − Withdrawal amount.
Bet Count
Total number of deposits made by users, including deposits within both the selected time period and attribution window.
Deposit Count
Total number of deposits made by users, including deposits within both the selected time period and attribution window.
Withdraw Count
Total number of withdrawals made by users, including withdrawals within both the selected time period and attribution window.
Gross Game Revenue (GGR)
Company revenue calculation: (Win Amount − Bet Amount) × -1.
Net Deposit to GGR Ratio
Ratio of net deposit to GGR = Net Deposit ÷ GGR × 100%.
Total
This report displays the performance of all campaigns within the selected time period, and provides a comparison with the previous time period.
It is divided into two sections: Real-time Metrics and Daily Batch Metrics.
This section displays bonus-related metrics that are calculated in real time within the selected time period, and compared with the previous time period.
The report shows three sets of data: Current (selected period), Before (comparison period), and Growth %, allowing quick comparison between two periods.
⚠️ Note: Real-time metrics are only related to the selected time period and are not related to attribution.
This section displays user behavioral data recorded within the selected time period as well as the attribution window, and compares it with the previous time period.
Daily batch metrics reflect users’ actual behavior and are related to attribution, making them useful for evaluating the real impact of bonus campaigns.
Detail (Campaign Breakdown Metrics)
This section provides detailed performance metrics for each campaign, with options for comparison, column selection, and breakdown.
Users can select a single campaign from the dropdown menu, or choose “All” to view aggregated performance across all campaigns.
Time Series Chart
This section is designed to track how key metrics change over time. Users can use the dropdown menus to switch between different metrics under Real-time Metrics and Daily Batch Metrics.
Real-time Metrics: Allows selection of Bonus Count, Bonus Amount, Qualified User Count, and Qualified User Count Rate to observe how bonus-related indicators vary over time.
Daily Batch Metrics: Allows selection of Profit & Loss, Login User Count, Bet Amount, Deposit Amount, Withdraw Amount, Net Deposit, Bet Count, Deposit Count, Withdraw Count, Gross Game Revenue (GGR), and Net Deposit to GGR Ratio to monitor player behavior and performance data over time.
This chart helps users quickly identify fluctuations across different dates and track trends related to campaigns or user activities.
Bonus Campaign Performance Comparison
This section compares the performance of different campaigns across four key metrics: Qualified User Count Rate, Betting Rate, Deposit Rate, and Withdraw Rate.
All rates are calculated based on Bonus User Count (the users who received a bonus).
Qualified User Count Rate: Users who met the wagering requirements ÷ Users who received a bonus × 100%.
Betting Rate: Users who placed bets during the attribution period ÷ Users who received a bonus × 100%.
Deposit Rate: Users who made deposits during the attribution period ÷ Users who received a bonus × 100%.
Withdraw Rate: Users who made withdrawals during the attribution period ÷ Users who received a bonus × 100%.
This chart helps users quickly compare differences in bonus utilization and player behaviors across campaigns, providing insights into which campaigns are more effective.
