Bonus Detail Compare Dashboard

This dashboard allows users to compare the performance of bonus campaigns across different time ranges, campaigns, or bonus types.

Update Frequency: Daily

Set Filters
- Campaign Name: Select one or multiple campaigns.
- Bonus Title: Filter by specific bonus or choose all.
- Attribution Window: Choose 1, 3, 5, 7, or 14 days to define the attribution period.
- Start Date / End Date: Select the date range for analysis.
Configure Comparison Table (Detail Compare Table)
- Break Down Column 1 / Column 2: Options include “Bonus Code,” “Bonus Title,” “Time,” or “None.”
- Breakdown Time Grain: Choose between “Day,” “Week,” or “Month.”
- Compare: True / False, to enable or disable comparison mode.
View Comparison Results

Example :

Settings
- Bonus sent on: 2/1
- Attribution Window: 3 days (2/1–2/3)

Scenario
- User A: Received the bonus on 2/1 and made a deposit within the attribution window (2/3).

→ The deposit is attributed to the bonus.

- User B: Also received the bonus on 2/1 but made a deposit after the attribution window ended (2/8).

→ The deposit is not attributed to the bonus.

Key Metrics & Definitions
1. Bonus Count
  - The total number of bonuses sent within the selected time period.
2. Bonus Amount
  - The total amount of bonuses received by players within the selected time period.
3. Qualified User Count
  - The number of users who met the wagering requirements within the selected time period.
4. Qualified User Count Rate
  - The percentage of users who successfully withdrew ÷ users who received a bonus × 100%.

⚠️ The above numbers are only related to the selected time period and are not related to attribution.

1. Profit & Loss
  - Real winning amount, including bets placed within both the selected time period and attribution window.
2. Login User Count
  - Number of users who logged in within the selected time period.
3. Bet Amount
  - Total bet amount by users, including bets placed within both the selected time period and attribution window.
4. Deposit Amount
  - Total deposit amount by users, including deposits made within both the selected time period and attribution window.
5. Withdraw Amount
  - Total withdrawal amount by users, including withdrawals made within both the selected time period and attribution window.
6. Net Deposit
  - Net deposit = Deposit amount − Withdrawal amount.
7. Bet Count
  - Total number of deposits made by users, including deposits within both the selected time period and attribution window.
8. Deposit Count
  - Total number of deposits made by users, including deposits within both the selected time period and attribution window.
9. Withdraw Count
  - Total number of withdrawals made by users, including withdrawals within both the selected time period and attribution window.
10. Gross Game Revenue (GGR)
  - Company revenue calculation: (Win Amount − Bet Amount) × -1.
11. Net Deposit to GGR Ratio
  - Ratio of net deposit to GGR = Net Deposit ÷ GGR × 100%.

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