Metric

• Why are Update Frequencies Different?

The update frequency of each data source varies due to its characteristics and operational methods.

For example, website traffic data may be updated in real-time, while feedback data from email marketing campaigns may only update every few hours. Social media interaction data may be updated several times a day, while offline data might be updated weekly or monthly. Therefore, the data in a CDP is a dynamic and continuously changing collection, mainly used for observing and analyzing trends rather than for precise numerical comparisons.