RFM
RFM
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This table categorizes players based on RFM analysis, helping marketing and operations teams optimize strategies.
Only data from the last 3 months is available.
＊Players who have been active within the last 90 days will be tagged.
Data Update Frequency：Daily
The RFM (Recency, Frequency, Monetary) analysis is a method used to evaluate player value based on three key factors:
Recency：The most recent betting date
Frequency：The number of times a player has placed bets
Monetary：The total deposit amount of the player
Definition
General Activation Required: Overall engagement is low. They belong to the lowest priority group of members.
Important High-Value: For players who bet frequently, are recently active, and have high deposit amounts.
General Retention Required: For players who bet frequently but have recently been inactive and have low deposit amounts.
Important Retention Required: For players with high deposit amounts and frequent betting but who have been less active recently.
General Active: For active players who frequently bet but have lower deposit amounts.
General Development Required : For players who are active recently but infrequently bet and have low deposit amounts.
Important Activation Required: For players with high deposit amounts but who are recently inactive and have low betting frequencies.
Important Development Required: For players with high deposit amounts who are recently active but infrequently bet.
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